[Dispatch=Reporter Lee Myung-ju] HIVE is introducing a seven-member girl group. The team name has been set as 'TUIDE'.

ABD, a label under HIVE, opened TUIDE's SNS channel on the 20th at 0:00 (Korea time). The first post unveiled the team logo motion, raising anticipation.

TUIDE is derived from 'Tune the tide,' which means to coordinate the flow. It reflects the aspiration to create new joy.

The group has seven members: Seohee, Seoyeon, Elena, Jia, Saki, Sea, and Lee Haneul. While each member expresses their own individuality, they deliver harmonious vocals.

These members garnered global listener attention even before the team name was revealed. In particular, some members appeared in ABD brand short films, generating buzz.

Han Sung-soo, Master Professional, oversees overall producing for TUIDE. He has developed SEVENTEEN, After School, IZ*ONE, and TWS.

Meanwhile, ABD is a girl group specialized company. It was established as part of HIVE's 'multi-label strategy'.

<Photo provided by ABD>