[Dispatch=Lee Myung-ju Reporter] The film 'Hope' (directed by Na Hong-jin) has surpassed 4 million viewers.
According to the Korean Film Council's integrated cinema ticketing system, 'Hope' exceeded 4 million cumulative viewers as of 2 a.m. on the 2nd. This is 30 days after its release.
The film is maintaining its box office performance amid a Hollywood blockbuster onslaught. The film drew 335,808 viewers nationwide over last weekend (July 31 - August 2).
This is thanks to repeat viewings by 'Hope-fans' (audiences who are enthusiastic about 'Hope'). They are consuming the film by adding their own imagination to the settings presented by director Na Hong-jin.
As the decision on whether to produce a sequel depends on box office performance, the team is encouraging viewership through related content. YouTuber Kim Dan-gun's 'Delusion Association' is a prime example.
The 'Hope' team's red carpet greetings have also had a positive impact on the box office. Director Na Hong-jin, Hwang Jung-min, Jo In-sung, Jongho Yeon, and Eum Moon-seok met with audiences.
They will continue their red carpet appearances in the fourth week of release. Starting with CGV Yongsan on the 7th, they will visit Daejeon, Gyeonggi, and Incheon areas to express their gratitude.
'Hope' is a story that begins when the head of the Hoipo Port Branch Office hears news from local youth about a tiger appearing, and faces an unbelievable reality.
Meanwhile, 'Spider-Man: Brand New Day' topped the weekend box office. 2,252,935 viewers watched the film during this period.
<Photo source=Plus M Entertainment>