[Dispatch=Lee Myung-ju Reporter] ATEEZ is showing longevity with their new song.

ATEEZ released their 14th mini album "GOLDEN HOUR: Part.5" in June. As the fifth series of "Golden Hour," it depicted a moment when instinct takes precedence.

The title track is "BAD." The song is experiencing reverse chart movement on major domestic music charts. It entered Melon's "Top 100" at No. 81 (as of July 6) and then peaked at No. 8 (as of the 19th).

That's not all. "BAD" also ranked No. 2 on the latest release chart, No. 3 on "Hot 100," No. 9 on the daily chart, and No. 10 on the weekly chart. It demonstrated ATEEZ's solid domestic music streaming power.

More than a month after release, the song's popularity has not waned. The track ranked No. 7 on the Genie real-time chart and made the top rankings on Apple Music's "Today's Top 100: Global."

The buzz remains hot. In particular, a challenge using the "BAD" point choreography spread as a meme. Multiple artists participated in the challenge, gaining mainstream recognition.

Album sales performance also caught attention. The album went straight to No. 1 on the US Billboard main album chart "Billboard 200." First-week album sales in the U.S. alone reached 223,000 copies.

Domestic first-week sales also surpassed 1.88 million copies. With this, ATEEZ achieved their seventh all-time million-seller record and set their own highest sales figure.

Meanwhile, ATEEZ will operate an "Ateez in Deja Vu" pop-up store at The Hyundai Seoul from the 21st to next month's 2nd.

<Photo courtesy of KQ Entertainment>