IVE achieves first 400 million view music video...result of I.M's three-year success

[Dispatch=Lee Myung-ju Reporter] IVE has achieved its first music video with 400 million views.

According to Starship Entertainment, the music video for "I AM," the title track from IVE's first studio album, surpassed 400 million cumulative views on YouTube on the 30th.

"I AM" was released in April 2023. It is one of IVE's signature hit songs. It achieved a "perfect all-kill" on domestic music charts and won 9 music broadcast awards.

It maintained popularity over the long term. Since its release, "I AM" has consistently ranked in the top of annual charts on Melon, Genie, and Bugs. Notably, it charted on Melon's annual chart for three consecutive years.

It was also a hit in the global music market. The song remained on Billboard's "Global (Excluding U.S.)" and "Global 200" for 33 weeks and 22 weeks consecutively, respectively.

The music video was also beloved. It visually implemented the song's message of "self-confidence." It ranked first on YouTube's "Most Popular Music Video" in 2023.

Meanwhile, IVE is currently conducting its second world tour "SHOW WHAT I AM."