[Dispatch=Reporter Jung Tae-yoon] The 'Cinema by Brand' session, jointly presented by the Busan International Film Festival's Asia Content & Film Market (ACFM) and global marketing company Innocean, has opened new possibilities.

The 'ACFM Innocean Asia Cinema by Brand' session was held on the 12th at the 31st Busan International Film Festival. Kim Jung-a, president of Innocean, Park Ji-young, vice president of Hanwha Group, and Kim Young-deok, chairman of ACFM, attended.

'Cinema by Brand' is significant in that it expands the potential of branded content as an independent film work, which Innocean proved through 'Night Fishing', into continuous creative opportunities.

The session unveiled the first three selected works and their directors. The selected works are 'Moonset' by director Hong Ui-jung, 'The New Mission' by director Lee Jin-ho, and 'Solar Poet' by director Edmund Yeo.

Sixty directors from eight countries participated in this open call. Following evaluation by experts from various fields including Hanwha Group, Innocean, ACFM, and the Korean Film Producers Association, three final works were selected.

The three directors interpreted the common subject of 'space solar power' through different perspectives and imagination. Director Hong Ui-jung won the New Director Award at the Blue Dragon Film Awards and the Director Award in the film category at the 57th Baeksang Arts Awards for her feature directorial debut 'Soundlessly'.

Director Hong Ui-jung said in her remarks, "I have harbored dreams of the moon and space since childhood," and "the fact that I can realize a story I have cherished dearly is truly like a dream."

Director Lee Jin-ho garnered attention by winning the Best Film Award and Best Actor Award at the 25th Bucheon International Fantastic Film Festival, as well as the Feature Film Distribution Support Award and the Watcha-noted Feature Film Award for 'Action Hero'.

Director Lee Jin-ho stated, "When making a film, if the values pursued by the work and the brand's direction naturally align, I think it's not significantly different from existing creative activities. Rather, it's a good opportunity in that I can work more freely as a creator through the support."

Chairman Kim Young-deok expressed expectations, saying, "It will be the first answer showing how a brand and film can meet." The works will go through a production process and meet audiences at home and abroad.

<Photo provided by Innocean>