[Dispatch=Myeong-ju Lee] JTBC is accelerating its sale process.

The Seoul Rehabilitation Court approved the selection of HY Accounting Corporation as the lead advisor for JTBC's sale on the 14th. HY Accounting Corporation is an investigation committee member appointed by the court.

With the lead advisor confirmed, the sale is picking up pace. JTBC said on this day, "We will move forward quickly with sale announcement procedures and other steps this month."

HY Accounting Corporation evaluated JTBC as "possessing high value including content production capabilities, IP assets, and the top news viewership rating among comprehensive broadcasting channels."

Multiple potential bidders have already shown interest. HY Accounting Corporation predicted, "Market interest will grow further once the full process begins."

JTBC will proceed with sale announcement this month, followed by receipt of letters of intent to acquire, due diligence, and bidding. The plan is to complete the merger and acquisition quickly.

JTBC is undergoing corporate rehabilitation procedures. In June, it defaulted after failing to repay securitized borrowings of approximately 20.6 billion won.

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