[Dispatch=Reporter Lee Myeong-ju] IVE proved their global popularity. The music video for their new song topped YouTube's worldwide trending.

On the 19th, IVE pre-released the title track "Looks Can Kill" from their 5th mini album of the same name. The music video was unveiled the same day.

The video reached the top of YouTube's music video trending worldwide on its first day of release. It also claimed the No. 1 spot in a total of 6 countries/regions including South Korea, Japan, and the United Kingdom.

Interest in the new song continues to grow. As of 9 a.m. on the 20th, the "Looks Can Kill" music video has charted in 34 countries/regions.

The music video utilized superhero film grammar. The composition that moves in and out of the set, combined with visual effects, completed a sensual visual aesthetic.

In particular, it is characterized by expanding the meaning from "IVE acting as a hero" to "IVE as a hero in itself." It clearly revealed the new album's concept.

"Looks Can Kill" is an electronic dance pop song. It captures IVE's signature confidence and leadership. The final chorus adds to the song's immersion.

In addition to "Looks Can Kill," the new album contains 6 other tracks including "Mirror Mirror," "Snakeskin," and "Crumbs." It presents another ego following the magical girl concept.

Meanwhile, IVE will release the album of the same name on the 26th.

<Photo provided by Starship Entertainment>