[Dispatch=Lee Myung-ju Reporter] Pop star Justin Bieber made a surprise visit to Korea.

Bieber entered the country through Incheon International Airport early on the 23rd with his wife Hailey Bieber. His visit to Korea marks his first time in 13 years since his concert performance in 2013.
This visit appears to be in connection with the opening of his brand 'SKYLRK' Seoul pop-up store. Following locations in Tokyo and New York, it is taking place in Seongsu-dong, Seoul.

Shortly after entering the country, Bieber shared news of his Seoul visit on SNS. He posted a photo that appears to be taken by him personally, along with the caption "Made it to Seoul."

SKYLRK is a lifestyle brand Bieber launched in July last year. It is characterized by its focus on interesting silhouettes and color combinations rather than flashy logos.

It is garnering hot interest from fashion people. On the first day of the pop-up opening on the 22nd, queues formed approximately 10 hours in advance due to customers who had gathered from the night before.

Meanwhile, Bieber has been actively working this year. He appeared at the 64th Grammy Awards, Coachella Festival, and the halftime show of the 2026 FIFA World Cup final.

<Photo source=Bieber SNS capture>