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JYP Launches New Boy Group… 'OF THE BLUE' Becomes Symbol of Youth

[Dispatch=Lee Myung-ju Reporter] JYP Entertainment is launching a new boy group.

JYP's division 'SQU4D' announced on the 9th the launch of rookie boy group 'oftheblue'. After opening SNS, they posted two images.

A QR code was placed over someone's face. In another photo, a crossword puzzle was featured. The English words 'BLIND' and 'BLUE' were written.

The QR code links to a website. An airplane flying in the sky, an afternoon with a sunset, a blue field, and a seashore with tides coming and going were captured.

In photos taken by the members themselves, the phrase 'EVERYTHING GOOD COMES OUT OF THE BLUE' also appeared.

The website also has a digital sound mixer. You can freely combine a total of 18 everyday sounds, such as the sound of walking on sand, to create your own sound.

'SQU4D' is a newly established division centered on Lee Ji-young, the first female director at JYP. In February 2022, the company introduced its first artist NMIXX.

'oftheblue' originated from 'out of the blue,' which means 'an unexpected moment, an unforeseen discovery.' It is a variation of 'of the blue' that portrays youth.

Meanwhile, new information related to 'oftheblue' will be gradually revealed through SNS.

<Photo provided by JYP Entertainment>

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