IVE is back as a girl crush. 

On the afternoon of March 20, Ive released a pre-release song "Kitsch" video for its first album "I've IVE " on social media. 

It was a short video of 10 seconds. It shows the charismatic sides of the members. their powerful and confident expressions stood out. repeated the lyrics of "Kitsch" as if they were casting a spell.

It left a strong impression with its addictive quality. At the end of the video, the release date of "Kitsch" was announced.It will be released on major music sites at 6 p.m. on March 27. 

Upon their debut, IVE made consecutive hits for "Eleven," "Love Dive," and "After Like."Album is the first studio album to be released since its debut. This time, it will show its bold colors. 

Meanwhile, IVE will release "I’ve IVE" on major music sites at 6 p.m. on the 10th of next month.